BAP has a new look. Since its inception in 2002, BAP has evolved and grown tremendously. Our rebrand acknowledges the program's journey from an industry-facing solution to a publicly recognized brand.
Our new logo displays more clearly on pack, in print, and online. Our rebrand reflects the evolution of the BAP program, speaking of the program's goal of continuous improvement and connection to the Global Seafood Alliance (GSA).
Old
New
Each star on the BAP label represents part the farmed seafood production chain: the hatchery, farm, feed mill, and processing plant. The certification number is tied to the final step in the production cycle, the processing plant, where the seafood is packaged before it reaches you.
BAP is capable of certifying each stage of this journey, and our unique star system signifies this level of certification. Our 4-star product, the highest level, means your seafood was BAP-certified all the way through the process.
1-Star Designation Logo
2-Star Designation Logo
3-Star Feed Mill Logo
3-Star Hatchery Logo
4-Star Designation Logo
1-Star Designation Logo
2-Star Designation Logo
3-Star Feed Mill Logo
3-Star Hatchery Logo
4-Star Designation Logo
Showcase the
BAP Logo
Given the increased awareness around responsible seafood, we understand the need to make our program more visible. Learn how to use the BAP logo on pack, in your food service establishment or in store with our logo use guide.
Showcase the
BAP Logo
Given the increased awareness around responsible seafood, we understand the need to make our program more visible. Learn how to use the BAP logo on pack, in your food service establishment or in store with our logo use guide.
See examples of how you can use the logo with our marketing toolkits.
Where to Buy?
BAP certified seafood can be found worldwide. More than 150 retailers and foodservice operators are committed to sourcing sustainably from BAP certified aquaculture producers.
Where to Buy?
BAP certified seafood can be found worldwide. More than 150 retailers and foodservice operators are committed to sourcing sustainably from BAP certified aquaculture producers.
More than just
the farm
BAP is the most comprehensive farmed seafood certification program in the world. It's the only program that ensures your farmed seafood is produced safe and sustainably at every step of the process.
More than just
the farm
BAP is the most comprehensive farmed seafood certification program in the world. It's the only program that ensures your farmed seafood is produced safe and sustainably at every step of the process.
